MeridianAX & Partners
Privacy Policy
Privacy Policy**MeridianAX
Strategic Decision Support and Transformation Advisory
Last updated: 14 October 2026.
Our commitment to your privacy
At MeridianAX, we recognise that trust, confidentiality and responsible handling of information are essential to good decision-making.When you contact us, book a discovery call, use Decision Room or engage our advisory services, you may share personal information and information about your organisation's plans, priorities, challenges and proposed investments.We aim to collect only the information necessary to provide our services, use it for clearly defined purposes, protect it appropriately and retain it no longer than necessary.This Privacy Policy explains how we handle personal data in accordance with applicable data protection law, including the European Union General Data Protection Regulation (GDPR).
2. Who is responsible for your information?
MeridianAX is the business name under which our services are offered.The person currently responsible for determining how personal data is processed is:**Gaya Liaci** MeridianAX The Netherlands **Privacy contact:** g.a.liaci@icloud.com
For privacy questions or requests concerning your personal information, please contact us at the email address above.Where a client engagement involves a different contractual allocation of data protection responsibilities, this will be addressed in the relevant agreement.
3. What information do we collect?
Depending on how you interact with MeridianAX, we may collect the following categories of information.
- Contact and professional information
Your name, email address, telephone number where provided, organisation, professional role and other information you choose to share when contacting us
- Booking and enquiry information
Your requested service, appointment details, relevant business questions, priorities and information provided in booking or enquiry forms
- Purchase and transaction information
The services you purchase, payment status, invoice details, transaction references and information needed for accounting and administration. Payment card information is handled by the payment service provider used at checkout.
- Decision Room information
Information you provide about an initiative, including its business purpose, expected value, assumptions, evidence, alternatives, operational considerations and governance or risk concerns.Some assessment content may include personal data, particularly where it identifies employees, customers or other individuals.
- Advisory engagement information
Documents, interviews, workshop contributions, notes, reports, professional contact information and other materials reasonably necessary to deliver an agreed engagement.
- Communications
Messages, correspondence, feedback and service-related communications exchanged with us.
- Website and technical information
Depending on the website features and services enabled, technical information such as IP addresses, browser or device information, cookies, security logs and website usage information may be processed by our website and hosting providers.We do not ask you to submit unnecessary sensitive personal information through our public forms or Decision Room
4. Why do we use your information?
We process personal data for the following purposes and legal bases.
To respond to enquiries and arrange Discovery Calls
We use the contact and booking information you provide to respond to your questions, arrange appointments and discuss the services you are considering.Legal basis: taking steps at your request before entering into a contract, or our legitimate interest in responding to relevant business enquiries.
To provide purchased services
We use the information necessary to provide Decision Room assessments, professional reviews, facilitated sessions and advisory engagements.Legal basis: performance of a contract or, where appropriate, legitimate interests connected with delivering services to a business client.
To administer payments and meet legal obligations
We process relevant purchase, invoicing and transaction information to manage payments, maintain records and comply with applicable accounting and tax requirements.
Legal basis: performance of a contract and compliance with legal obligations.
To review voluntarily submitted assessment reports
Where you deliberately submit an assessment for expert review or feedback, we process the submitted information to provide the requested service.Legal basis: performance of a contract, steps requested before a contract, or consent where a separate optional sharing feature expressly relies on consent.
To operate and protect our website and services
We may process technical information necessary to maintain functionality, investigate errors, prevent misuse and protect our systems.Legal basis: legitimate interests in maintaining a secure and reliable service, subject to applicable cookie and privacy requirements.
To send marketing communications
We will send optional marketing emails only where we have an appropriate lawful basis and comply with applicable electronic marketing rules. Where consent is required, we will request it separately.You may unsubscribe from marketing communications at any time.
5. How Decision Room handles your assessments
Decision Room is designed to help you examine whether an initiative deserves further attention or investment.
Self-guided assessments
Where a version of Decision Room operates entirely within your browser, your answers and assessment results are processed locally and are not automatically submitted to MeridianAX. You may be able to download a report for your own records.Local browser data may remain available depending on the application's storage settings and your browser configuration. Clearing browser data or using another device may affect access to unfinished assessments.**Assessments submitted for professional or expert review**When you request a human review, facilitated assessment or another service requiring MeridianAX to examine your information, the relevant assessment content must be provided to us through the agreed submission or communication channel.We use that information to perform the requested review, prepare the relevant brief and communicate with you about the engagement.**Optional sharing during the founding pilot**Where a pilot assessment offers a separate option to share your completed report, sharing is optional.Choosing to download your report does not, by itself, mean that you have agreed to submit it to MeridianAX.If you actively choose to share your report, we may use it to provide requested feedback and discuss the pilot experience with you.**Assessment recommendations**Decision Room provides structured decision support based on the information entered and the assessment framework.Its outputs are preliminary recommendations, not automatic investment approvals or legally binding decisions about individuals.Responsibility for investment and organisational decisions remains with the relevant decision-makers.## 6. How we handle confidential business informationYour assessment or advisory engagement may contain commercially sensitive information, such as business strategies, internal processes, proposed investments, operational challenges or financial assumptions.We treat information provided for a service as confidential within the boundaries of our contractual commitments and applicable law.We do not publish identifiable client assessments, reports or business information as testimonials, case studies or marketing material without appropriate permission.Where possible, we encourage you to minimise or anonymise sensitive details, particularly when using a public demonstration or trial version of Decision Room.A privacy policy does not replace a confidentiality agreement. Additional confidentiality, security and information-handling arrangements may be agreed for advisory engagements.## 7. Who may receive your information?We do not sell your personal data.Information may be processed by service providers necessary to operate MeridianAX, including:- **Wix**, for website hosting, forms, booking functionality, customer records and relevant website services.- **Netlify**, where a Decision Room application or pilot form is hosted or processed through that platform.- **Payment providers**, where used to process purchases and payments.- **Email, video meeting and communication providers**, where used to respond to enquiries and deliver services.- **Professional advisers or specialist delivery partners**, where reasonably necessary and appropriately authorised for an engagement.We may also disclose information where legally required.Access to information should be limited to people and providers who need it for the relevant purpose.Where an external specialist requires access to client materials, the applicable confidentiality and data protection responsibilities will be addressed before access is granted.## 8. International transfersSome of our service providers operate internationally and may process personal data outside the European Economic Area.Where applicable, we rely on legally recognised transfer arrangements and safeguards, including adequacy decisions or appropriate contractual protections.Further information about relevant providers and their transfer arrangements is available through their published privacy and data protection documentation.## 9. How long do we retain information?We retain personal data only for as long as necessary for its purpose, subject to applicable legal obligations and agreed contractual requirements.**Founding pilot applications:** Up to 12 months after submission, unless an earlier deletion is appropriate or a separate client relationship requires continued retention.**Voluntarily shared founding pilot assessment reports:** A maximum of 14 days after receipt, with earlier deletion available on request where applicable.**Self-guided assessments not submitted to us:** MeridianAX does not retain the assessment content where it remains entirely within your browser. Browser-side retention depends on the application's actual storage behaviour.**Discovery Call enquiries and general correspondence:** Retained for the period reasonably necessary to manage the enquiry and any resulting business relationship, with periodic review and deletion when no longer needed.**Paid service and advisory engagement records:** Retained as necessary to deliver the engagement, manage follow-up matters and meet relevant legal or contractual obligations.**Invoices and accounting records:** Retained for the period required under applicable Dutch tax and accounting law.Where the same information falls into more than one category, a legal obligation or justified contractual requirement may require a longer retention period.## 10. Cookies and website analyticsOur website may use essential cookies and similar technologies necessary for functionality, security and booking or payment services.Additional analytics, preference or marketing technologies may be used only where configured and permitted under applicable law.Where consent is required, you will be offered an appropriate choice through the website's cookie controls.You can also manage cookies through your browser settings. Disabling essential functionality may affect parts of the website.## 11. How we protect your informationWe seek to apply reasonable technical and organisational measures appropriate to the nature of the information we process.These may include controlled access to service accounts, secure communication channels, appropriate authentication, limited retention and the use of reputable service providers.No online system or method of electronic communication can be guaranteed completely secure.Please avoid submitting passwords, government identification numbers, health information, confidential employee records or other unnecessary sensitive information through public assessment or booking forms.If an engagement requires more sensitive information, appropriate arrangements should be agreed in advance.## 12. Your data protection rightsSubject to applicable law, you may have the right to:- Request access to personal data we hold about you.- Ask us to correct inaccurate or incomplete information.- Request deletion of personal data.- Request restriction of certain processing.- Object to processing based on legitimate interests.- Receive certain information in a portable format.- Withdraw consent where processing is based on consent, without affecting earlier lawful processing.To exercise your rights, contact **g.a.liaci@icloud.com**.We may need to verify your identity before fulfilling a request.We will respond within the time limits required by applicable law, normally within one month, subject to permitted extensions.You may also lodge a complaint with the Dutch Data Protection Authority (*Autoriteit Persoonsgegevens*) at **autoriteitpersoonsgegevens.nl**.## 13. Information about other peopleIf you submit information about colleagues, employees, customers or other individuals, please ensure that you are authorised to provide it and that doing so is appropriate for the purpose.Where possible, use roles, aggregated information or anonymised examples rather than identifying individuals.For engagements in which MeridianAX processes personal data on behalf of a client organisation, additional data processing terms may be required.## 14. ChildrenMeridianAX services are intended for professionals and business users, not children.We do not knowingly seek personal information from children through our services.## 15. Changes to this policyWe may update this Privacy Policy to reflect changes in our services, technology, legal requirements or information-handling practices.The latest version will be published on our website with an updated revision date.Where a change materially affects how we process your information, we will provide additional notice where required.## 16. ContactFor questions about this Privacy Policy, the information we hold or your privacy rights, please contact:**MeridianAX** **Gaya Liaci** **Email:** g.a.liaci@icloud.com **Country:** The Netherlands